In this Samsung AI commercial, no AI was used during the actual shoot itself.
All transitions were created the old-school way — physically, with stage mechanics and practical effects.

However, the road to getting there was heavily supported by modern digital tools:
The sets were first developed through prompts and moodboards, then built in 3D using Maya, and later visualized with Twinmotion and Unreal Engine.

Using the Advanced Camera Tools inside Unreal Engine, we were able to virtually scout and evaluate the entire build beforehand, while also exploring the sets in VR simultaneously.
Every tool available was used to make the construction process as efficient and cost-effective as possible.

We are proud to have realized a build of this scale in Berlin.

A huge thank you to Micky Suelzer, Zauberberg Produktion and Studio Alibi for making this incredible project possible.

Client: Samsung Deutschland

Agency: Leo Germany

Director/Directress: Micky Suelzer

Cinematographer: Mario Krause

Production Company: Zauberberg Productions

Managing Partner: Andrea Roman-Perse, Frank Siegl

Partner: Juliane Ellrich

Executive Producer: Andrea Roman-Perse

Producer: Ulrich Kreis

Production Coordinator: Josefine Hüfner

Production Manager: Marc Möller

Production Assistant: Pirmin Stolz, Laszlo Wiesner

1st AD: Niki Sauer

Photographer: Ursa Premik, No Cap Collective

1st AC: Julian Hanschke

Grip: Olando Grübel

Gaffer: Thies Lehmann

Production Designer: Merlin Ortner

Set Dec: Maike Kiefer

Constructions: Studio Alibi

Casting: Deebeephunky

Stylist: Angelika Götz

Stylist Assistant: Anton Stoianov

Make Up Artist: Nadin Wagner

Make Up Assistant: Anja Schöne

Post Production Company: Zauberberg Productions GmbH

Post Producer: Marius Hohrein

Post Supervisor: Benjamin Kempe

Editorial & Conform Artist: Markus Wollschläger, Tom Neuenkirchen

Online Artists: Marcin Krzanowski, Joshua Perlbach, Johannes Kuhl

Editor: Thomas Wedekind, S EC

Colourist: Ben Packer, S EC

Music: Not A Machine

Sound Design & Mix: Not A Machine

Celebrities: Friedrich Liechtenstein